WhatsApp is part of the Facebook family, the two organizations will work together to improve their services.
Now their target is to fight spam across apps, make product suggestions and show “relevant offers and ads,” according to WhatsApp’s updated user terms.
Nothing you share on WhatsApp, including your messages, photos, and account information, will be shared onto Facebook. Likewise nothing you post on their on their family of apps will be shared on WhatsApp for others to see.
The updated terms states: WhatsApp’s end-to-end encryption ensures that neither the company nor third parties can read users’ messages.
There is a checkbox that you need to uncheck if you don’t want Facebook to use your account information to improve its ad and product experience ‘for users’.
And, needless to say, there will be millions who will do so. After all, who really bothers reading about the changes, terms, conditions and so on?
Interestingly, if you click on check and hit on agree you can still go to settings and uncheck the box.
Also Read: Updates from WhatsApp
Good Tech Companies Destroyed After Acquisitions
When Facebook acquired WhatsApp for a massive $19 billion, the social giant very well knew it would be worth every penny. After the high-profile acquisition which took place back in 2014, founders Koum and Acton assured users by making big promises about how WhatsApp would remain add-free and work as a standalone app that it always has. But, the silent voices kept saying – for how long? Looks like, here’s the answer – roughly 2 years.
After all it was hard to believe that Facebook wouldn’t be looking at ways to monetize the service, considering the investment that has gone into the product.
Facebook has given WhatsApp founders rags to riches story. But, its not just Facebook, there is a bigger picture to this. How bigger companies swallowing smaller ones could be ruining the user experience.
There have been examples of big giants like Apple, Google, Yahoo and AOL buying innovative products and not doing much with them. One such example that comes to mind is Pinterest buying the read later service Instapaper. Like every other acquired company, Instapaper published a blogpost promising ‘nothing will change’.
Now, haven’t we heard that before? While the company promises nothing will change.
The trail of comments in the blogpost clearly show how loyal and premium Instapaper users are worried about the changes that could come with their favorite service post acquisition?
Here to hoping WhatsApp remains as good as ever.